Pimpernel VineyardsCONTENT PLAN
TAIGE MEDIA
Content plan · October 2026

Inside Pimpernel.
With Maddy.

Maddy brings us inside the winery to meet the people, see the work and understand what makes the wines their own.

We’re starting with one format: winery content with Maddy. The restaurant series below is a second idea we’d like to discuss with you.

Rows of oak barrels inside Pimpernel’s cellar
Inside the winery
Our starting format

Maddy explains wine.
Inside Pimpernel.

Maddy hosts. Mark and the winery team bring their own expertise.

One interesting question, answered through the wines, the work and the people at Pimpernel. Maddy shows us what is happening and why it matters.

How each episode worksStart with a question → show the process → explain what it means for the wine.

Curious → confidentI understand this wine—and the people making it—a little better.

Example episode & topics
One possible episode

What is this barrel doing to the wine?

“You’ve heard someone say a wine is oaky. What is the barrel actually doing?”

  1. Maddy opens beside a barrel at Pimpernel.
  2. She brings in the person who made the decision and asks why they chose this barrel for this wine.
  3. We show the actual work or a tasting comparison, if one is available. Explain one effect in everyday language.
  4. Maddy returns to the glass: what might someone notice, and whose taste could this style suit?

To develop this idea: we’ll choose a wine and a barrel story with the Pimpernel team, based on what we can show and explain.

Other episodes within this series

  • The process: “How do we decide these grapes are ready?” Follow the person making the call.
  • The people: “Why did you start making wine?” Maddy asks Mark, alongside the work he does today.
  • The wine: “You like Chardonnay. But which kind?” Make a style difference easy to understand through their wines.

Each episode helps viewers understand the wine and feel more confident choosing one they’ll enjoy.

A Pimpernel bottle and glasses at the cellar door
Pimpernel cellar-door tasting
A second format to discuss with you

Can the sommelier
pick it?

To be discussed in person.

The idea: Michelle visits a restaurant sommelier.

A concealed Pimpernel bottle, a tasting and a guess. The sommelier talks through the clues, then we reveal the wine and hear their reaction.

How each episode worksVisit → taste → clues → final guess → reveal.

CuriousWhat is that wine? I want to taste it for myself.

Example episode & filming
One possible episode

A Pimpernel wine, tasted blind.

“We’ve covered the label. Can you tell us what’s in the glass?”

  1. Follow Michelle into the restaurant. Introduce the person tasting and what makes this venue worth visiting.
  2. Pour from the concealed bottle and agree what the guest is guessing: grape and region, for example.
  3. Let them explain what they notice. Keep the useful clues understandable.
  4. Get their final guess, then reveal the bottle and keep their genuine reaction.
  5. Ask what they would serve with it. Finish with the named wine and a clear way to explore it.

First-person filming: capture the arrival, conversation and tasting from the visit itself, using camera glasses where practical.

If we decide to develop this: we’d agree on the wine, venue, guest and timing, then organise the visit with Michelle and Andrea.

How the ideas could connect

From the winery to the table.

The winery series works on its own. If we develop the restaurant idea, the same wine could connect the two: meet the people making it, then watch someone discover it.

At the winery

See how the wine is made.

Maddy explores one of Pimpernel’s wines with the team, showing a process or decision that gives it its character.

I understand what makes this wine interesting.
At the restaurant

Someone tastes that wine blind.

Hear what they notice, reveal the bottle and find out what they would eat with it.

I’d like to try that myself.

For now, the focus is the winery: show what goes into a wine, help people understand its character and make it easy to explore the bottle or plan a visit.

What the content should do

Discover. Understand. Choose.

DISCOVER · CURIOUS

“I want to see this.”

A surprising question or a look at real work in the winery gives new people a reason to watch.

UNDERSTAND · CONFIDENT

“I get this wine.”

Maddy and the team explain what goes into the wine and help people work out whether its style is for them.

CHOOSE · TAKE A STEP

“I want to try it.”

Explore the featured wine or plan a cellar-door visit to taste it.

The winery series can reach new people. More detailed wine stories may reach fewer viewers but encourage saves, enquiries and visits. We’ll measure each video against its purpose: helping people discover Pimpernel, understand the wines or take the next step towards trying them.

Who we want to reach

Introduce new people to Pimpernel while continuing to connect with the customers who already know and love the wines.

Discerning ExplorerI’d like to try something new, but I want some help choosing.

Make the wine approachable and give them a reason to try it.

Established ConnoisseurWhat makes this producer worth trying?

Show specific decisions, people and details behind the wine.

Next steps

Let’s shape the first shoot together.

1. Wines to feature

Which wines would you like us to introduce first? We’ll choose an available bottle for the first episodes and show viewers where they can try or buy it.

2. What we can showcase

Which parts of the vineyard, cellar and winemaking process can we film? Help us choose the people, wines and stories you’d most like viewers to discover. We’ll check the wine details with your team before filming.

3. Planning the visit

Let’s find a time to walk through the winery with Maddy and the team. We can choose filming spaces, see what’s happening and work out who can join the first shoot.